Business philosophies has always fascinated me. Why do one chose to do what one do? Why should I as a consumer, a private person or a business put my trust in you and your products? These are the questions I ask before I decide to invest my money in something. This is also why I decided to apply for university again, to learn more about business development. Not that it isn’t easy to spot the meat from the wheat, but passion alone can only take you so far. Anyway, the reason why I am addressing this is because I just started a cooperation with the Swedish fitness brand ICANIWILL.
We truly believe that the difference between dreams and reality consists of hard work combined with determination. We know that every individual can and will succeed if he or she wants it bad enough!
And as a true believer, I am honored to be a part of that. Now, why a fitness brand you may ask? Well, I’m into fitness. It is not something that I blog much about, but it is a part of my everyday life. And like my office wardrobe and my general wardrobe, I like my workout clothes to be comfortable, good quality and casual enough for me to mix and match it with anything I want – including my general- and my office wardrobe. Yoga-pants isn’t just yoga-pants, I use them in more combos than you would ever imagine. I want my fitness clothes to be extra without being extra, and with this cooperation I now get that and I get to be reminded of one of my favorite philosophies every single day while getting dressed in the morning. So, yes, I am now a proud ambassador for ICANIWILL.
If you are interested in keeping up with my fitness life, you are more than welcome to follow my instagram. Instagram is the SoMe platform I use to show my versatile life, including fitness. This is also where I will give you access to discount codes, new collections and other cool stuff in cooperation with ICIW. Just press the instagram-button in the top right corner and follow.
And if you are like me: Skeptical to all thing ambassador and freebees on the internet, I can assure you that I have politely declined other companies in the past. Mainly because I believe in personal freedom, less consumption and that if something is really good – it’s not free. I am also skeptical because, as I have mentioned before, one of my core values is authenticity. It is hard to tell what is real and what is not these days, in a world carried on the back of influencers – and vultures. Doing research is important, and living up to ones values is even more important. I cannot stress this enough. So if you are like me, I can assure you that you will always be given my honest opinion and that I am not one to back in to a corner. I never agree to do commercial stuff for anyone, unless I sincerely enjoy and believe in the product.